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HOW DOES YOUR BRAND SURPRISE AND DELIGHT YOUR CUSTOMERS?

Branding

Brands want people to share their story. How do you get someone to share? By inspiring them, surprising them and delighting them with your brand or product. There are many good examples out there and this recent WestJet video shows how they surprised a plane full of customers at the Christmas holidays. Obviously, capturing all of the video and posting it to YouTube has inspired and delighted many of us enough to share the story. My wife shared it with me after her co-workers shared it with her. See it below. What makes someone want to share? In the book...

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